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Be SUGAR SMART. Has your company signed-up to national campaign?

Published on: 24/02/2020

Oxfordshire County Council is supporting SUGAR SMART, the national workplace well-being campaign, led by Jamie Oliver and Sustain, and locally by Good Food Oxford, which is calling on Oxfordshire businesses to sign-up to a free, quick and simple way to provide a healthier environment for their staff by helping people to reduce their sugar intake.

Did you know that a can of soft drink can contain nine teaspoons of sugar and a bottle 13 teaspoons – when adults are recommended to have a maximum of seven teaspoons a day?

The result? Tooth decay, sugar highs and crashes, weight gain, lack of physical fitness – which increases levels of diabetes, heart disease and other health issues.

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With the concern that we are consuming too much sugar and its impact on our health, Oxfordshire County Council launched a public health consultation at Kassam Stadium in Oxford, which highlighted the measures that people thought businesses should take.

The measures people thought companies should take were:

- Offer tap water as standard in cafes and canteens (62% of people agreed with this). 

- Make healthier options more visible (52%)

- Traffic light ratings (red/yellow/green) on drinks (46%)

- SUGAR SMART assemblies or debates in schools and colleges (44%)

- Limit the proportion of sugary drinks in cafés and canteens (41%)

- Display information about sugar in drinks in vending machines (38%)

- 10p ‘sugar tax’ on sugary drinks in cafés and canteens (36%)

- Individual challenges to cut out sugary drinks for a week (28%).

In response to this, Oxfordshire County Council is asking businesses to sign-up to one or more of the SUGAR SMART business commitments:

- Promote free tap water in conjunction with the Refill campaign

- Adopt a traffic light sticker system on canteen/café drinks menus

- Make 80% of drinks offered sugar free

- Make healthier options more visible

- Display sugar content information on vending machines

- Introduce a 10p sugar tax on sales of sugary drinks in canteens/cafes, to go to a children's health fund

- Or other actions e.g. free fruit for staff, a cake-free day in the office, install a water station or something else.

If a business signs up to three or more commitments, they will be awarded a SUGAR SMART golden teaspoon.

You can sign-up to the campaign here: www.sugarsmartuk.org

Or why not encourage your workplace, local café or school to get involved?

You can find free resources for organisations, businesses and schools which are available from the national SUGAR SMART dashboard.

Interested organisations, businesses and schools can also get support by emailing mail@sugarsmartoxon.org.

Watch Jamie Oliver's Sugar Smart website introduction video.

 

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