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New bike light sensor trial to help improve journeys for everyone

Published on: 30/10/2019

Milton Park, in partnership with Smart Oxford and Oxfordshire County Council, is to trial 30 free new See Sense bike light sensors to bring people and technology together to help improve and prioritise cycle investment and journeys for people working on the park and the local community.

See Sense was founded in 2013 and their smart lights are currently used by more than 50,000 cyclists across 70 countries.

See Sense’s award-winning bike lights have two clear benefits: giving cyclists more visibility on their ride and harnessing de-personalised insights that will then be shared with the Council’s transport planners and Milton Park, to gain a better understanding of the conditions faced by cyclists, so that improvements can be made.

The patented technology within See Sense’s lights can detect any road issues or poor route conditions that a cyclist faces.

Through their mobile app, the cyclist is able to share these insights, so that places finally have access to ​a real-time view of how a previously invisible part of society travels on their roads.

The lights shine brightly both in daylight and night time. They react to moments when a cyclist may be at risk by automatically flashing brighter and faster.

See Sense has worked with a number of cities around the world which are using such insights ​to improve ​cycling infrastructure, enhance public safety, reduce congestion and lower pollution.

James Golding-Graham, innovation lead for Oxfordshire County Council said: “An added benefit of See Sense’s crowdsourced approach is the high levels of citizen engagement from the cycling community. We want to replicate this at Milton Park to help improve cycle journeys for everyone.

“See Sense’s lights, when linked to their app, will automatically collect and send data on road conditions in the area, helping Oxfordshire County Council to prioritise investment in cycling.”

Veronica Reynolds, sustainable travel advisor, Milton Park said: “We are teaming up with Oxfordshire County Council on this project as part of our Vision 2040 to provide 30 free lights to make cycling safer and the mode of choice for anyone living within five miles of Milton Park.

“By collecting de-personalised information about the cycling infrastructure around Milton Park we hope to grow our cycling community.

“We have been working on our current cycle paths but we would like to know more about road and cycle patch conditions for cyclists further afield. The data generated by See Sense’s technology, from cyclists who regularly cycle to Milton Park, will enable Oxfordshire County Council to see where the hot spots are and where infrastructure needs improving.”


Milton Park is looking for cycling volunteers to take part.  If you are interested, please complete this questionnaire and you may be chosen to receive one of 30 free See Sense ACE lights (worth £44.95)https://www.surveymonkey.co.uk/r/SeeSenseMP 


The project will run from November 2019 for 12 months.


Find out more here: https://seesense.cc/pages/oxfordshireproject



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