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Travel Campaign continues to impact travel choices

Published on: 23/10/2018

The annual Milton Park Travel survey closed last Friday and analysis of the responses shows that the single occupancy vehicle rate has continued to decline from 69% in 2016 to 63% today.  More and more people are switching to healthier, greener modes of travelling to and from work.


In terms of overall mode share, there has been a 2.5% increase in cycling and car sharing is also on the up.


In total, 1530 people responded to this year’s survey from businesses across Milton Park.  393 of these answered ‘yes’ to the question: ‘have changed the way they travel in the past 12 months?’  and 66% (250) of the 393 had changed to more sustainable modes such as cycling, car sharing or public transit use on some or all days of the week.  The main reasons for the change appear to be an increased awareness of the benefits of cycling and walking for health with 7% of respondents saying they were now cycling regularly for the fitness benefits that it brings or in an effort to be ‘greener’:


“I used to drive every day, but now cycle every other day to save fuel and the environment”


3% of respondents say that they have now started car sharing more frequently and 3.5% have now started using public transit options, many specifically stating that the new bus from Great Western Park had enabled them to stop driving the short distance to work.


Some respondents said that they had changed to less sustainable modes, either because of the poor reliability of local buses or because of concerns about cycling safety.  Veronica Reynolds, Travel Advisor for Milton Park says:

“Overall, I am delighted with the continued shift to more sustainable modes and the results indicate that our approach to encourage as many people as possible to make small changes (where they can easily do so) is successful in reducing the number of cars coming in and out of the Park.  People’s concerns about cycle safety show that we still have some way to go to improve the cycling infrastructure in the area and we are working alongside local stakeholders to implement these as a priority.  The cited unreliability of local buses is largely a consequence of recent roadworks which have led to increased congestion, but it is something we are monitoring closely.”


With the continued growth in housing and the rapid urbanisation of the area, Milton Park is committed to ensuring that residents, both local and further afield, area able to get to and from Milton Park in the most sustainable ways possible.  Sustainable travel is not just good for the planet and for our health, but also makes economic sense.


Veronica says: “This will inevitably require us all to take a good look at how we travel and a recognition that if we are not part of the solution, then we are probably part of the problem!” 

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