Business Development Manager – South Territory
at Guardsman Industries Ltd
Contract type: Full-time
Salary: Up to £45,000 depending on experience
Application Closing Date: 30 September 2025
Who they are
Furniture is Guardsman’s passion.
They believe that life is for living, so you should be able to choose the furniture you want so you can enjoy it without worrying about accidents and damage.
That’s why they’ve developed:
- Furniture Protection Plans to give you total peace of mind
- Professional grade furniture care products to help you keep your home looking its best
- Flexible repair services to enable you to hold on to your loved furniture pieces
Founded in 1915, the Guardsman brand is well known and covers not just the UK, but also operates in North America, Australia and Europe. They have over 100 years’ experience caring for furniture, developing new techniques, tools and products to achieve the best result. They are passionate about nurturing in-house talent and expertise, from expert furniture manufacturing knowledge to award winning products and services and everything in between; they know it’s their job to care for you and your furniture and they won’t let you down.
They are owned by the Amynta Group, an insurance services company specialising in property, casualty and specialty insurance as well as warranty and protection across the world. Amynta is a premier insurance services company with more than $3.5 billion in managed premium.
Job Description
Summary of role
Overall Business Development Management of a regional territory of responsibility, responsible for the achievement of pre-agreed sales and customer training targets and key account development.
Overall management of a regional territory. Responsible for the achievement of pre-agreed sales and customer training targets, new business generation and key account development, across Furniture Protection Plans (FPP) Guardsman Professional Services (B2B) Products and services (D2C) and other revenue streams.
Working with customer retail store staff and area management to maximise conversion rates of furniture protection plans whilst implementing strategic plans to develop sales and profit across the region.
Main Duties
- Achievement of pre-agreed sales and customer training targets (Plans and products)
- Manage training and development programme for all accounts meeting minimum requirements as per agreed training plan
- Build strong customer relations by consistently delivering excellent field-based training and customer service
- Identify and grow existing T2 & T3 grade accounts
Account Development
- Continually evaluate retailer needs, seeking opportunities to further develop the accounts and drive sales growth
- Develop conversion rates within each store through focussed training activity
- Ensure good merchandising presentation of Guardsman plans and products within store
New business generation
- Identify, target and win new business customer targets
- Maximise opportunities with new product & plan developments within the whole account base
Ensuring compliance through training and mentoring
- Use the company training programme materials to deliver & promote consistent regulatory compliance at all stores
Additional responsibilities
- Document and report training activity and investments
- Attend and contribute to sales meetings as required
- Support Marketing team in the development of new plans, products and materials as required
- Support claims team on territory with claims resolution as required
- Monitor and report market trends and competitor activities
- Develop relationships with the local Guardsman repairer network, to support retail sales and customer service experience
The ideal candidate
Skills/experience
- Proactive self-starter with a minimum of 2 years relevant experience in a field sales or retail role, experience in furniture/insurance sales would be an advantage
- Self-motivated and able to motivate & influence others
- Excellent presentation skills
- Proficient user of IT software
- Able to plan and execute
Logistics: salary/travel/location/shift/start date
- Field (Territory Based)
- 35 hours per week
